Paul William Farris
D.B.A. Harvard University 1976
Dissertation:
Advertising intensity in consumer goods marketing : an analysis of variations in advertising-to-sales ratios
Mathematics Subject Classification: 91—Game theory, economics, social and behavioral sciences
Advisor: Unknown
Student:
| Name | School | Year | Descendants |
|---|---|---|---|
| Ailawadi, Kusum | University of Virginia | 1991 |
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