Neil Evan Beckwith
Ph.D. Purdue University 1970
Dissertation:
The Response of Competing Brands to Advertising : A Multivariate Regression Test
Mathematics Subject Classification: 91—Game theory, economics, social and behavioral sciences
Advisor 1: Frank Myron Bass
Student:
| Name | School | Year | Descendants |
|---|---|---|---|
| Fraser, Cynthia | University of Pennsylvania | 1980 |
According to our current on-line database, Neil Beckwith has 1 student and 1 descendant.
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